Pernod and Brown-Forman Speak

Pernod says it has fully acquired Vin & Sprit from the Kingdom of Sweden, following the European Commission’s decision to authorize the transaction. The transaction is valued at €5.69 billion, including debt. “The acquisition of V&S enables Pernod Ricard to assume co-leadership of the global wine and spirits industry,” said the company in a statement. “Absolut, the number one premium vodka worldwide, is the ideal addition to complete Pernod Ricard’s brand portfolio and makes the Group the second-largest player in