Pernod and Blake Shelton Debut American-Made Vodka

With Absolut relatively stable in the US, Pernod Ricard USA is doubling down on the vodka category with the announcement of a new, American-made brand called Smithworks Vodka. PR USA says the brand is inspired by the "values of the American Heartland," and country music singer Blake Shelton, who was an integral part of the creation of the spirit, will be the face of the brand.Smithworks is made with corn from Kansas, Missouri and Oklahoma, distilled in Kansas, then finished