PATRON WINS “SPIRITS BRAND OF THE YEAR.”

Market Watch has named Patron “Spirits Brand of the Year,” describing the brand as having “unprecedented success” in the US. The magazine’s annual “Leaders Choice Awards” polls approximately 200 of the largest retailers in the US to choose one spirit brand, one beer and one wine.“Back in 1989 when Patrón was first introduced to the market, our goal was, and always has been, to produce the world's most simply perfect tequila,” says Ed Brown, President and chief of the Las