Part II: Zamora Co. Gaining Traction in the US, But “Still a Long Way to Go”

Dear Client:  Yesterday we published the first part of our interview with Zamora Company managing director Emilio Restoy [see WSD 08-17-2021]. Today we'll pick up where we left off as Emilio provides more insight on the portfolio, the impact of digital/e-commerce, and future expectations.  PORTFOLIO BREAKDOWN. As previously reported, Zamora's portfolio includes premium, niche brands, most of which are heavily weighted to the on-premise. Indeed, part of the strategy behind their flagship brand Licor 43 includes promoting an after-dinner cocktail