Part II: Where Riboli Family Sees Growth Opportunities for Stella Rosa

Dear Client:  Yesterday, we published the first part of our conversation with Riboli Family Wines fourth generation winemaker Anthony Riboli about what's driving growth behind their largest brand, Stella Rosa [see WSD 09-16-2020]. Picking up where we left off, Anthony discusses innovation, opportunities for growth and more.  CONSUMERS GUIDE INNOVATION. You may recall, Anthony explained that the Stella Rosa brand came about because consumers were asking for it, and consumer interaction still guides innovation for the brand.  They're "always willing