Part II: What Reopening Looks Like for La Crema

Dear Client:  Yesterday, we published the first part of our interview with Jackson Family Wines vp of public relations Kristen Reitzell on their digital efforts for La Crema and virtual tourism [see WSD 10-13-2020]. Today we'll pick up that conversation as Kristen discusses direct-to-consumer, reopening, and the impact of wildfires. LA CREMA'S SMALLER WINES FIND A LARGER BASE. Many La Crema wines are widely distributed, but they also offer smaller, single vineyard and appellation series which are a focus for the