Part II: The Future of $12-$20 Wine Segment is in Alternative Packaging

Dear Client:  Yesterday we published the first part of our interview with Archer Roose co-founder and ceo Marian Leitner-Waldman [see WSD 09-27-2021]. Today we'll pick up where we left off in the conversation. TARGETING FEMALE CONSUMERS IN A NEW WAY. As previously reported, actress Elizabeth Banks recently became a co-owner and chief creative officer for the company.  As chief creative officer, Marian says Elizabeth "is about leveraging her audience and her megaphone to bring some broader awareness around the brand,