Part II: Putting Hood River Back on the Map

Dear Client:     Oregon-based Hood River Distillers sold off its Pendleton Canadian whisky brand to Cuervo for $205 million in 2017. "I think when Pendleton left, everybody was like 'well RIP, it was a great run, you had your moment.' But for us, it's the motivation to say 'what's next?'" Hood River president David Ballew tells WSD. "We think we have several brands that are going to break out, it's not going to be just one," he says. Indeed, in