Part II: One-on-One with Pernod USA CCO

Dear Client:Yesterday we published the first part of our interview with Pernod Ricard USA cco Julien Hemard. Today we'll pick up right where we left off in the conversation. Wine & Spirits Daily: Tell me about Pernod's consumer-centric strategic approach. Julien Hemard: This is one of the group's key strategies. Actually, recently we've launched a new global platform around the power of conviviality. The idea of conviviality is about sharing a genuine moment with a group of friends and so