Part II: Mike Keyes on why B-F is in a “Really Good Place”

Dear Client:Yesterday we published the first part of a conversation with Brown-Forman North American Region president Mike Keyes. Today we continue the conversation on the brands driving B-F's growth as you, dear reader, are a fly on the wall. WSD: Lets talk about tequila. How are El Jimador and Herradura doing? Mike: Herradura is really doing incredibly well right now. It's a brand that's kind of in our wheelhouse. It does half of its business on-premise and half of its