Part II: Irish Whisky to Follow in Tequila’s Footsteps?

Dear Client:On Friday, we published the first part of our interview with Proper No. Twelve Irish Whiskey founding partner Ken Austin [see WSD 09-27-2019]. Today we'll pick up where we left off as Ken discusses similarities between Irish whiskey and high-end tequila categories as well as whether Proper No. Twelve would ever be up for sale. IRISH WHISKEY TO GO SAME WAY AS TEQUILA. As previously mentioned, Ken's background is in tequila. He founded Tequila Avion in 2009, and Pernod Ricard