Part II: Gallo Spirits VP Bullish on RTDs, Gearing up for New Entrants

Dear Client:  Last week we published the first part of our interview with Gallo Spirits vp and gm Britt West [see WSD 07-28-2021]. Today we'll share the rest of that conversation as Britt discusses High Noon and the booming ready-to-drink market as well as the reopening of the on-premise.  HIGH NOON "ON A TEAR." High Noon "is on a tear…the numbers are through the roof and I think that they will continue to be so," says Britt. Indeed, High Noon