Part II: Crafting a Plan to Survive Consolidation

Dear Client: On Tuesday we published the first part of a panel conversation on how to position your brand to survive consolidation with advice from a successful mid-sized supplier and a wholesaler. Today we'll continue that conversation with perspectives from wine company Constellation Wines U.S. and regional retailer Nugget Market. MARKETER'S PERSPECTIVE: There are several ways you can drive growth as a supplier. "Your awards and accolades, they are only fresh as that publication or vintage is. Obviously, time keeps