Part II: A Conversation with Bacardi’s Robert Furniss-Roe

Yesterday, we published the first part of an interview with Bacardi's North American president Robert Furniss-Roe [see WSD 07-07-2014]. We'll continue that conversation right where we left off as you, dear reader, are a fly on the wall. Wine & Spirits Daily: Bacardi has begun marketing Dewar's to younger drinkers. How do you maintain a balance with its already established base of older drinkers? Robert Furniss-Roe: I think the key is that the older audience already has a bond with