Part I: The Trouble with Rum Is

As long as WSD has existed people have predicted every year that rum would catch on with consumers and experience a whiskey-style boom. And every year those people are wrong. Some years the idea gets more traction than others. This year, for example, has been a pro-rum year from the mainstream and consumer-centric publications.We don't believe it's impossible for rum, specifically aged rum, to get some momentum in the coming years, but let's be realistic about where things stand. In