Part I: Crafting a Plan to Survive Consolidation

Dear Client:One of the most interesting sessions your editor attended at the Unified Wine & Grape Symposium last week was on how to correctly position a brand to succeed in an industry that is constantly consolidating. Panelists representing wholesalers, grocery retailers and suppliers all converged on the same conclusion: be involved and have a plan to get your wine to the consumer, not just the distributor. Though the panelists were from the wine industry, most of this advice applies to