Part I: A Talk with Valdo Prosecco

Dear Client: Italian Prosecco brand Valdo has made its mark on Europe as the leading Prosecco in Italy and Germany with a 13% and 18% market share, respectively. In 2009, after realizing the growth potential of prosecco in the US, Valdo introduced Prosecco Brut and Brut Rose through Pasternak Wine Imports. With double-digit growth each year since the launch, Valdo just launched Oro Puro Prosecco in October. WSD recently spoke with Valdo president Pierluigi Bolla to get insight on the