Part 2: Wal-Mart Discusses Alcohol Strategy

In this second part of our interview with Silvia Azrai Kawas, vp of adult beverages for Wal-mart US, Silvia discusses the retailer's innovation strategy and what makes a solid supplier partner.Wine & Spirits Daily: How does Wal-mart innovate within the alcohol category?Silvia Azrai Kawas: We're a big fan of new innovations. We try to capitalize on really good innovation the industry is providing and run with it in our stores. We're trying to enhance the customer experience. In our adult