Panelists: Retail Channel Moves Away from One-Size-Fits-All Approach

It used to be common practice for alcohol retailers to pick the top 100 brands from Nielsen or IRI and build their shelf sets from it, but with the proliferation of SKUs, and advancements into consumers insights, many retailers have found success focusing on certain niches.During a retailer and distributor relations panel at the recent Wine Financial Symposium, industry leaders discussed best practices for working together, and the top advice from the retailers was pretty unanimous:"It's important to understand the