Panelists Play Judge, Jury and Executioner for Industry’s Current Trends

It's safe to say no one in this business wants to miss out on the next Tito's, so when something new comes along or gains traction--as it often does--every company must determine if it is a long-term trend or just a fad. "A fad will burn bright for a short while. But if you see that the trend is being driven by credibility. That to me, means it's a trend," said Jon Collins, president Nielsen CGA at the recent WSD