Beer Business Daily – beer industry news and numbers

Palm Bay Speaks on Skinnygirl

Dear Client: Remember that Hollywood Reporter article where "insiders" claimed Beam Global paid $120 million for Bethenny Frankel's Skinnygirl cocktails? Since WSD covered the article, sources have been telling us they believe that number is way off the mark. Skinnygirl "sold nearly 150,000 cases" before it was acquired by Beam, according to the article, which means it would have sold at roughly $800 a case. That's quite steep, don't you think? The fact of the matter is that thousands of

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