Dear Client: As we end the first month of 2026, your editors have donned a pair of forecasting goggles to see what all lies in store for the rest of the year. Here are our predictions for 2026: MORE FUNCTIONAL BEVERAGES. Consumers want beverages to do more for them beyond quench thirst or provide a buzz. That's led to the increasing popularity of functional beverages, including probiotic sodas, and other non-alc offerings with things like adaptogens and nootropics. Take Hiyo,
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