The Oregon Liquor Control Commission has overturned a prohibition on cents-off rebate coupons for malt beverages, wine and cider that takes effect November 1. The beer and wine industry petitioned the state after a February 2006 amendment that allows spirits companies to offer money-back-by-mail coupons for discounts that increase as more alcohol is purchased. Beer, wine and cider producers have been able to offer cross-promotional coupons for years, but haven’t been able to offer mail-in, money off coupons.
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