O’Neill Vintners & Distillers Sees a Lot of Growth Opportunity for the FitVine Brand

Dear Client:   Earlier this month O'Neill Vintners & Distillers acquired FitVine Wine from the BERKS Group [see WSD 11-10-2022]. Your editor got O'Neill cmo Christine Moll on the horn to discuss the acquisition, how it fits into the portfolio, and the growth opportunity for the brand.  First things first, Christine tells WSD that the company heard FitVine was for sale through Zepponi & Co. about four months ago.  And it was an interesting opportunity for O'Neill for two main