O’Neill Focused on Creating or Acquiring Brands that Tap into Consumer Values

Dear Client: Yesterday we published the first part of our interview with O'Neill Vintners & Distillers cmo Christine Moll, focusing on what's driving the company's growth [see WSD 06-22-2021]. Today we'll dig into their latest innovations and M&A activity.  'SPRITZER' VS. 'SELTZER'. Earlier this year, the company introduced Line 39 Spritzers. While they're no stranger to cans and single serve format, this launch did mark the company's first foray into the better-for-you space, according to Christine. Indeed, the spritzers contain