One-Third of Spirits Consumers Buy Craft

Dear Client:We've published a lot of existential craft spirits stories lately, but rarely do we get to look at the cold hard data for this vaguely defined category. However, the folks at Nielsen recently put together a presentation that captures craft's rapid growth trajectory and the demographics that are driving it.One of the ways Nielsen collected data was through a survey of nearly 25,000 LDA consumers who were allowed to choose their own definition of craft spirits. Out of the