“On-Trend” Segments Dominate Fourth of July

Dear Client:2019 Fourth of July stats are in and hot categories like canned wine, rose and hard seltzer didn't disappoint during the holiday week.  Wine dollar sales were up 1.3% in the week through July 6 in all Nielsen-measured off-premise outlets. "On-trend segments managed to outpace the total category" this year.  Rose (table + sparkling) dollar sales were up 3.7% compared to the 2018 Fourth of July holiday week. Sales of rose during the week account for 6.3% of all rose