On the Rocks a “Key Growth Platform” for Beam’s RTD Strategy

Dear Client:    Beam Suntory has an "ambitious" RTD strategy, according to Beam's chief growth and brands officer Greg Hughes [see WSD 01-12-2023]. Premixed cocktail brand On the Rocks is a key part of that strategy.  "We're placing some big bets on RTD as we have ambitious growth goals for our RTD business in the US, backed by visionary founders with a commitment to craftsmanship," Beam's managing director of RTDs Heather Boyd tells WSD. On the Rocks "is a perfect