Off-Prem Trends Slip in Late June, But There’s “Opportunity for Stability”

Dear Client:  Total bev alc sales were down 3.1% and volumes were down nearly 5% for the four weeks ended June 27 in NielsenIQ-measured off-premise channels. There was a noticeable week-over-week decline of about 2.2% in sales, which NIQ attributes to normalizing demand.  Meanwhile, the FIFA World Cup games along with other summer drinking occasions "continue to offer opportunity for stability," per NIQ.  Breaking it down by category for the four-week period:  Let's dig a little further… COCKTAILS MAINTAIN GROWTH.