Occasion the Biggest Barrier to Wine Buying

Dear Client: The Wine Market Council (WMC) is on a quest to better understand the 'why' (and 'why not') behind wine purchasing.  Their latest research study delves into the top barriers to purchasing wine and how best to lower/nix these barriers. Last week, WMC provided a look at phase one of this study— conducted by Vista Grande— which features 50 wine consumer interviews and 'shop-alongs'.  THE CONSUMERS. Before we dive into the insights, let's take a look at the interviewees.