Occasion and Venue Outweigh Demographic Trends

Yesterday, we published some initial coverage of Wine Market Council's latest 47-page study on consumer drinking behavior [see WSD 11-24-2014]. Having established that price plays an important role in consumer purchases, today we'll look at the importance of the occasion and the venue. VENUE MATTERS: Most survey participants feel that craft beer and wine are generally complementary, but the type of venue can sometimes undermine this notion. "If you plan to open a traditional steakhouse for example then there is