Now’s the Time to Play Offense

Dear Client:  The American Craft Spirits Association held its annual conference this week virtually, with more than 200 attendees across 35 states and several countries tuning in to the two-day event. Dutch Bros. Coffee president Joth Ricci kicked things off on Tuesday as the conference's keynote speaker. He emphasized several times throughout his presentation that now is the time to implement changes and forge ahead, from digital strategy to brand positioning.  "If you're not looking at this as an opportunity,