Non-Alc Segment Eclipses $500M in Off-Prem Sales + Other Category Insights

Dear Client: The non-alc category is still a very small piece of the total bev alc pie, at just 0.6%, but it's been growing double digits for the last four years, up 31% for the 52 weeks through July 29, reaching $510 million in NielsenIQ-measured off-premise channels. The category still experiences a lift during sober holidays, like Dry January and Sober October, but non-alc beer, wine and spirits "are now a staple during all major drinking holidays, especially the 4th