Non-Alc Buyers “More Valuable” to Total Bev Alc Category

Dear Client:   The low/no alcohol category continues to be a hot topic, and the category is gaining share, according to NielsenIQ svp North America Kim Cox, who took part in a panel discussion on the category during the second annual DISCUS conference last week.  Off-premise sales of the total no/low alc category hit $3.1 billion for the 52 weeks ended September 18 in NielsenIQ-measured channels. That's a $291 million increase versus a year ago, about 10%. Breaking it down,