Nolet USA Launches Harlem Kruiden

Dear Client:You’ll recall we reported in July that Diageo planned to start distributing a Jagermeister look alike, Harlem Kruiden, in the fall. That was only part of the story. It turns out that Nolet Spirits USA, who owns Ketel One and has a distribution j-v with Diageo, is the one launching Harlem. Diageo North America will distribute the brand. Produced in Holland, Harlem will roll out nationally across the U.S. beginning this month. The suggested retail price is $22.99 per