NIQ: What’s Driving (and Weighing Down) the Sparkling Wine Category

Dear Client:Sparkling wine accounts for nearly 12% dollar share of the total wine category in NielsenIQ-measured off-premise channels. The category eked out 0.3% sales growth for the 52 weeks through July 1, while volumes were down 2.3%, according to a recent NIQ H1 wine report.  The report took a closer look at what's driving (and weighing down) the sparkling wine category. WHAT'S DRIVING GROWTH. Category growth is driven by a growing number of buyers and the amount they're spending per trip. The