NIQ: The Latest Stats on the RTD Universe

Dear Client: As category lines blur, industry members sometimes have a hard time determining where the ready-to-drink category fits into the larger bev alc landscape. In a recent report, NielsenIQ did a deep dive on RTDs as a distinct "fourth category," giving some insight into how the category impacts overall bev alc growth as well as what's outperforming within RTDs. RTDS PROPPING UP VALUE GROWTH. We've previously reported that RTDs are inflating the numbers, especially in the spirits segment.  Looking