NIQ: Small Sizes Provide Big Opportunity for Spirits

Dear Client: Amidst the current macroeconomic backdrop, small sizes have provided an opportunity for growth, particularly for the spirits category. Indeed, in 2025 small-size spirits gained momentum, with higher price tiers growing double digits, according to NielsenIQ data.  A recent NIQ report dug further into the small-size spirits space and what's driving that growth. Note, NIQ defines small-size as 375ml and under. Specifically for spirits this does not include RTDs.  By dollar share, small sizes reached 24.3% of the total