NIQ on the Billion-Dollar Non-Alc Growth Engine

Dear Client: Earlier this year, NielsenIQ forecasted the non-alc category to reach $1 billion in off-premise channels by the end of 2025. Based on the latest data, the segment will easily hit that mark.  Indeed, in the latest 52 weeks ended August 2, off-premise non alc sales hit $925 million, up nearly 22% compared to the same period a year ago, and reaching about 0.8% of total off-premise bev alc sales, according to NIQ.  NIQ director of bev alc thought