NIQ Mid-Year Check-In

Dear Client: We've officially passed the midway point of 2025, and bev alc performance is pretty much as you'd expect, i.e. not great. But, as always, there's still a handful of outperformers.  Total bev alc was down 3% to $53 billion for the 26 weeks ended July 5 in NielsenIQ-measured off-premise channels (xAOC+Conv+Liquor Open State), according to NIQ's "halftime report" released late last week.  Breaking it down by channel, all channels were down in dollars for the first half of