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NIQ Dives into Gen Z, RTD and Brand Loyalty at the Summit

Dear Client:   This week your editors hosted the annual Beer, Wine & Spirits Summit in Palm Beach, FL. A lot of great insights were shared during the three-day event.  Today we'll kick off that coverage with NielsenIQ insights presented by Bev Alc vertical associate director Kayleigh Theriault and vp for alcohol industry thought leadership Jon Berg. Many of the points they shared were from the same data set covering the 52-week period that they examined in their end-of-year 2024

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