Nielsen’s Danny Brager Weighs in on Beverage Trends

Every six months or so, we like to check in with Nielsen's resident alcohol guru Danny Brager to get his unique perspective on the industry. Below is an excerpt of a larger conversation in which your editor and Danny discuss the potential lifespan of a few of the hot consumer drink trends right now. Wine & Spirits Daily: One of the biggest trends right now is flavored whiskey. Let's talk about the potential for flavored whiskey in comparison to flavored