NielsenIQ: Trends Improving Leading Up to Labor Day Weekend

Dear Client:  The latest NielsenIQ reports dropped today, and it appears trends are improving for wine and spirits in the latest month as we head into Labor Day weekend. Overall, spirits volume growth outpaced sales growth, with sales up 3.2% and volumes up nearly 7% for the four weeks ended August 13 in NielsenIQ-measured off-premise channels. By price tier, the value segment is the only one down in the four-week period, with sales down 1.3% and volumes down 2.4%. The mid priced