Beer Business Daily – beer industry news and numbers

NielsenIQ: Pre-Holiday W&S Temp Check

Dear Client: While we wait for Thanksgiving numbers to roll in, here's a look at category growth (or lack thereof) leading up to the major holidays in NielsenIQ-measured off-premise channels through November 4.  SPIRITS STILL GROWING. Total spirits sales were up 3.4% for the 52 weeks through November 4, with volumes outpacing sales growth at 5.6%.  As we've seen in other data sets, prepared cocktails provide a lift to the overall spirits category. Indeed, prepared cocktails reported sales growth of

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