NielsenIQ: Breaking Down RTD Consumption Trends

Dear Client:     Beer and spirits account for the majority of bev alc consumption occasions (more than 60%), but the ready-to-drink category is catching up, accounting for around 20% of bev alc occasions, according to recent NielsenIQ research.  In a webinar last week, NielsenIQ dug into the who, what, when, where, with whom, and why of RTD consumption to better understand current consumer habits.   But first, a quick note on how the research was conducted, and the consumption universe. NielsenIQ