Nielsen: Latest Dataset Shows Strongest Growth Rate Since Peak Pantry-Loading

Dear Client: Off-premise bev alc sales were up 32% for the week ended May 2 in Nielsen-measured off-premise channels, the strongest growth rate since the peak of pantry loading the week ended March 21. "This week might be capturing some pre-Cinco de Mayo related consumer purchasing as an 'extra' boost to off-premise sales, whereas last year many of those celebrations were on-premise," according to Nielsen's Danny Brager. Spirits continued to lead growth, up 38.6% for the week, followed closely by wine at 35.8%,