Nielsen CGA on the Key to $1.7 Billion in Extra Cocktail Sales

Despite their recent spike in popularity, fewer consumers in the US drink cocktails on-premise than in other countries. Just 23% of all US consumers drink cocktails on-premise, compared to 32% in France and 35% in China, according to new research from Nielsen CGA (NCGA).Scott Elliott, svp at Nielsen CGA, tells WSD cocktail consumption is generally higher in markets where consumers view it as a habit rather than a treat. "Like many modern markets, the French on-premise is increasingly driven by