Nielsen Breaks Down COVID-era Trends

Dear Client:   In the two months through May 16, all Nielsen-measured CPG categories grew by $38 billion. That's 30% more than the CPG industry growth in all of 2019, according to Nielsen's Danny Brager.  Within that, beverage alcohol is a bit more complex, said Danny during a recent presentation on navigating the impact of COVID-19. Total offline and online alcohol sales were up $4.5 billion over a year ago to $19 billion in the 11 weeks through May 16 across