Nielsen: Breaking Down 2020, Plus a Glimpse at 2021

Dear Client:   In 2020, beverage alcohol sales reached $89 billion in Nielsen-measured off-premise channels, up $13.5 billion from 2019. Breaking that down by category:  Spirits dollars grew over 25% and volumes were up just over 20% for the 52 weeks ended January 2, 2021. Wine sales were up 17.5% and volumes were up 12.5%, and beer/FMB/cider sales grew 15% and volumes were up 11%.  Non-alcoholic beer, wine and spirits sales were up 37%, a number that might have been