Nielsen: 70% of Wine Pricing in 2013 Due to Consumer Trade Up

Dear Client: Due in part to thrifty consumers, excess wine supplies and increased competition among brands and retailers, the wine category has not had an easy time increasing prices post recession. Not to mention, there's plenty of misleading data out there on the topic. WSD regular contributor Danny Brager, Nielsen's senior vp of beverage alcohol, recently sat down with your editor to share some insights on the topic and clear up any misconceptions. PRICING LARGELY DUE TO MIX: The average